On May 24, at Muong Thanh Luxury Da Nang Hotel, the Vietnam Executive Housekeepers Association (VEHA), under the Vietnam Hotel Association, in collaboration with the Department of Culture, Sports and Tourism of Da Nang, successfully organized the seminar titled "Housekeeping Management in the AI Era".
The seminar welcomed the presence of Madam Đỗ Hồng Xoan – Vice President of the Vietnam Tourism Association and President of the Vietnam Hotel Association; Mr. Nguyễn Quang – Vice President of the Vietnam Hotel Association and President of VEHA; Mr. Nguyễn Đức Quỳnh – Vice President of the Vietnam Hotel Association and President of the Da Nang Hotel Association; Mr. Hồ Đặng Xuân Lân – President of the Hue Hotel Association; Ms. Nguyễn Thanh Bình – Deputy Head of the Accommodation Management Department, Vietnam National Authority of Tourism; Ms. Nguyễn Thị Hoài An – Deputy Director of the Department of Culture, Sports and Tourism of Da Nang; Ms. Lê Ái Diệp – Head of the Accommodation Management Department, Department of Culture, Sports and Tourism of Da Nang; Ms. Eva Tan – President of the Malaysia Housekeeping Association; Mr. Nyoman Suguarta – President of the Central Indonesia Housekeeping Association; Mr. I Gede Cahaya Adi Putra – President of the Bali Housekeeping Association; Ms. Ampika Methip – President of the Thailand Housekeeping Association, along with over 300 delegates including hotel managers, experts, partners, and VEHA members from across the country.
Seminar Setting
In her opening speech, Madam Đỗ Hồng Xoan emphasized: In the context of rapidly advancing technology, especially artificial intelligence (AI), not only are business operations being transformed, but the way service management is approached in the hospitality industry is also being redefined. Applying AI in tourism, especially in housekeeping management, is an inevitable trend. However, technology must also be operated by skilled and knowledgeable professionals. This is not just a strategic orientation but a crucial step toward enhancing the quality of human resources in housekeeping management in particular, and hotel management in general in Vietnam. It also contributes significantly to digital transformation and sustainable development in the country’s hospitality industry.
Madam Đỗ Hồng Xoan – Vice President of the Vietnam Tourism Association
At the seminar, Ms. Nguyễn Thị Hoài An – Deputy Director of the Department of Culture, Sports and Tourism of Da Nang – emphasized that in the continuously evolving tourism sector, the application of technology and AI in hotel operations and management has become a key trend. It is a tool to enhance customer experience, differentiate products and services, and optimize efficiency and business performance, especially in housekeeping. She highly appreciated the seminar, stating that "Housekeeping Management in the AI Era" was not only timely but also meaningful in connecting the tourism business community, sharing knowledge and practical experience, and spreading innovative solutions to improve service quality in the digital age.
Ms. Nguyễn Thị Hoài An – Deputy Director of the Department of Culture, Sports and Tourism of Da Nang
The seminar focused on four main topics: trends in the tourism accommodation sector; the use of AI to improve hotel operation efficiency; hotel and housekeeping management in the AI era; and the introduction of new products and technologies that contribute to productivity, customer experience, and sustainable development.
At the seminar, Ms. Nguyễn Thanh Bình – Deputy Head of the Accommodation Management Department (Vietnam National Authority of Tourism) – presented the current situation and shared the strategic development goals of Vietnam's tourism industry by 2025: to become an attractive, highly competitive destination on the global tourism map. Specifically, the sector aims to attract 25–28 million international visitors, 130 million domestic travelers, contribute 8–9% to national GDP, create 6.3 million jobs (including 2.1 million direct jobs), and provide around 1.3 million lodging rooms. Ms. Bình affirmed: “To realize these goals, digital transformation in the accommodation sector is not only a trend but a mandatory requirement amidst increasingly fierce competition.”
Ms. Nguyễn Thanh Bình – Vietnam National Authority of Tourism
One of the most compelling parts of the seminar was the topic: “AI Applications – The Key to Successful Hotel Operations in 2025.” Mr. Wilson Liêu – President of the Vietnam AI Capacity Development Alliance (AICA) – delivered an important presentation on the robust development of AI and its application potential in the hospitality sector. He stated that AI not only optimizes hotel operation processes, from reservation management, personalized customer experiences to demand forecasting and productivity optimization, but also supports effective marketing and increases revenue.
Mr. Wilson Liêu – President of the Vietnam AI Capacity Development Alliance (AICA)
The panel discussion “Hotel Management in the AI Era,” chaired by Mr. Nguyễn Quang – Vice President of the Vietnam Hotel Association, included Mr. Nguyễn Đức Quỳnh – CEO of Bac My An Tourism JSC (Furama Da Nang investor), Ms. Huỳnh Thị Thu Hiền (Hotel Operation Manager, Tru by Hilton Hotel), Ms. Lê Ái Diệp (Head of Accommodation Management, Department of Culture, Sports and Tourism of Da Nang), and Mr. Nguyễn Bảo Trường (General Manager, Regalia Gold Nha Trang Hotel). They shared insightful and practical perspectives on the important advances in applying modern technology to hotel management in Vietnam. Their success stories not only demonstrated innovation in operations but also reflected the creativity, determination, and proactive mindset of Vietnamese enterprises in embracing change.
From left to right: Mr. Nguyễn Quang; Ms. Lê Ái Diệp; Mr. Nguyễn Đức Quỳnh; Ms. Huỳnh Thị Thu Hiền; Mr. Nguyễn Bảo Trường
According to Mr. Nguyễn Quang, effectively implementing new technologies, particularly leveraging AI in hotel operations, poses many challenges. However, without proactive and determined execution, businesses risk missing out on becoming pioneers. Whether sooner or later, technology application is indispensable in modern hotel management. Hotel managers in the AI era must not only be professionally competent but also possess strategic vision and the ability to inspire and lead teams in achieving sustainable development and digital transformation, turning challenges into opportunities to meet the government’s goals.
Mr. Nguyễn Quang – Vice President of the Vietnam Hotel Association
In the second panel discussion “Housekeeping Management in the AI Era,” chaired by Mr. Trần Đức – Vice President of VEHA, and joined by Ms. Ava Tan – President of the Malaysia Housekeeping Association, Ms. Ampika Methip – President of the Thailand Housekeeping Association, and Mr. Nyoman – President of the Central Indonesia Housekeeping Association, participants shared innovative solutions and technology applications to address challenges such as labor shortages and timely guest service requests. Their input offered diverse perspectives on the opportunities and challenges in housekeeping in the age of AI.
From left to right: Mr. Trần Đức; Ms. Ava Tan; Ms. Ampika Methip; Mr. Nyoman
At this event, leading technology and service providers also had the opportunity to introduce breakthrough solutions aimed at improving hotel operations and enhancing customer experience.
Mr. Lê Việt Hùng – General Director of Kärcher Vietnam presented advanced cleaning technology solutions, highlighting the crucial role of technology in optimizing sanitation processes and improving hotel service quality.
Mr. Lê Việt Hùng – General Director of Kärcher Vietnam
Mr. Lương Thanh Nam – CEO of Vietsolutions Group introduced the “Vietnam Hotel Solution – Innovation for Excellence” initiative, sharing his vision and creative applications to enhance the competitiveness of Vietnamese hotels in the international market.
Mr. Lương Thanh Nam – CEO of Vietsolutions Group
Ms. Thu Hà shared insights on technology and solutions for AMAIN bedding products.
Ms. Quỳnh Anh introduced Eco Life Smart Scent technology and solutions.
Mr. Lê Cương presented products and laundry technology solutions from America.
Ms. Nguyễn Vy introduced technological solutions from SERTA - USA.
In his closing speech, on behalf of the organizing committee, Mr. Nguyễn Quang – President of VEHA expressed his gratitude to representatives of government agencies, the Vietnam Tourism Association, the Vietnam Hotel Association, Da Nang’s Department of Culture, Sports and Tourism, and the local and international speakers. Special thanks were extended to the partner units – Kärcher Vietnam, Vietsolutions, Hanvico, Amain, Eco Life Smart Scent, Serta, USA Laundry Solution, Ecolab, Tâm Tâm Company, IDSV Japanese Pest Control, Shen Ying Amenities, Sao Việt, TMC, V-Star, Hakawa Laundry, and Tâm Tín Thịnh – for showcasing their new products and technologies, which contributed to the success of the seminar.
Here is the LINK to a selection of images from the program: https://drive.google.com/drive/u/1/folders/16a3rF_UE2f-zZCNKlnjc36jxPqsIKBty